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The Bugs start to fly: New range of Beetle models now on sale

Entomologists in the UK are set for an exciting day, and not just because the ants are flying.  There’s another kind of flying bug about: the Volkswagen Beetle with either a 2.0-litre 140 PS TDI turbodiesel engine, or a 2.0-litre 200 PS TSI turbocharged petrol engine. 

The latter is enough to propel this bug from zero to 62 mph in just 7.5 seconds and on to 139 mph, while the TDI takes a far from sluggish 9.5 seconds and can reach 123 mph.  Of equal interest, however, will be its 57.6 mpg combined economy, and 129 g/km of CO₂ rating.

Both new versions are available with a choice of six-speed manual or six-speed DSG gearboxes. The TDI comes in either mid-level Design or top-line Sport trim.  The 2.0-litre TSI 200 PS model is available in Sport or special-edition Turbo Black and Turbo Silver specification, complete with ‘Turbo’ decals in either silver or black along the side, door mirrors in silver or black, the door rubbing strip in body colour (rather than black, as it is on standard Sport models), and 19-inch ‘Tornado’ alloys. 

Specification levels are high.  Design trim comes with 17-inch alloy wheels in a choice of two styles, Bluetooth telephone preparation, an RCD 510 DAB CD/radio with MDI multi-device interface (for connecting an iPod or similar), front fog lights, rear Isofix preparation, an alarm, manual air conditioning, multifunction leather-wrapped steering wheel and body-coloured door and dashboard panels.

The range-topping Sport specification adds 18-inch alloys in a choice of styles, tinted glass, cruise control, sports seats, parking sensors, gloss black door mirrors (silver or black on ‘Turbo’ special editions), gloss black dashboard and door panel and 2Zone electronic climate control.

The 2.0-litre TSI 200 PS Sport model uniquely comes with certain specification highlights over and above all other models.  These include: four-link rear suspension, twin chromed exhaust pipes, red brake calipers and a body-coloured rear diffuser. 

A wide range of optional equipment is also available on all Beetle models, including Keyless Access, satellite navigation systems, bi-xenon headlights and a selection of different alloy wheel designs.

The option that will make the biggest impact, however, is the Fender sound pack.  Developed in conjunction with the eponymous electric guitar firm, this audiophile’s delight offers a 400W output and a subwoofer, along with switchable three-colour illumination surrounding the front loudspeakers, all for just £500.

The Beetle is also available with a 1.2-litre TSI 105 PS engine with seven-speed DSG gearbox and a 1.4-litre 160 PS TSI with a six-speed manual gearbox.  These models were restricted by supply at launch but are all now available, many with attractive low-rate finance offers.  The new 2.0-litre models are also available to order now, with some models in stock ready for delivery.

Article source: www.volkswagen.co.uk

Volkswagen introduces standard DAB radio from Polo to Touareg

Digital showroom makes buying a Volkswagen virtually effortless

With the vast majority of car shoppers now starting their research on the internet, it’s no surprise that Volkswagen has been developing its online presence and increasing functionality for buyers. Via the award-winning www.volkswagen.co.uk website, it is bringing together the digital world and the real world to make the online experience as easy and enjoyable as possible for customers.

The company’s latest development is the ‘digital showroom’. By equipping showrooms and staff with iPads and a range of advanced web tools, this closes the gap between the on- and off-line worlds, offering buyers the same experience in a Retailer as they would find on the Volkswagen website, and allows the manufacturer to showcase more models, specs and equipment than would be possible in even the largest outlet. 

Volkswagen UK’s Head of Marketing, Rod McLeod, comments: ‘We have an incredibly large and diverse model range, from the up! city car to the Phaeton saloon, and it’s simply not possible to display all these vehicles – even in a large showroom.  Using new technology allows our staff to bring the range to life, giving great representations of colours, interior trims and alloy wheels for example, and this is a really useful tool in the buying process – for customers and sales people alike.’

The digital showroom not only gives customers the opportunity to create their perfect car from the manufacturer’s comprehensive range; it also allows them to watch video clips that bring new technologies to life, for example, and use the iPads in the showroom to explore what’s available either on their own or with a sales executive.

McLeod adds: ‘Digital advances are taking place at an incredible rate and we need to keep up.  But we don’t want to do this at the expense of personal interactions, which is why we’re not only developing our online presence but also trying to bring the digital and real worlds closer together. 

‘As soon as people come into our showrooms we want them to feel that they’re in familiar surroundings.  We’re trying to make the experience as seamless, easy and enjoyable as possible and we’re looking forward to making more changes in future.’

Following a successful pilot, the digital showroom is now live at Volkswagen Retailers across the UK.

Article source: www.volkswagen.co.uk

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